September 8, 2023

Digital Operations: Enhancing Work Productivity in 2024

Author: Georgia-lorene MacEbong

Curated Content on Industry Changes in a Post-Pandemic World

The swift transition to a digital-first approach in business operations has become a cornerstone for companies aiming to thrive in a modern competitive landscape. As we edge closer to 2024, the narrative around digital operations and its impact on work productivity is gaining momentum.

This article unfolds the significant themes around digital operations, shedding light on how they are poised to redefine work productivity in the coming year. In this article, we’ve curated content from McKinsey’s platforms, as well as content from MIT and Forbes, to shed light on the principles many companies have adopted over the years since the pandemic and how these companies are looking to improve productivity amid today’s economic uncertainty.

What’s Inside:

  • Lynda Gratton outlines four principles to increase productivity in hybrid work environments – an on-demand webinar by MIT Slogan Management Review. (1 hour)
  • New Operations Management Systems for a Digital World – an article by McKinsey & Company (10min read)
  • 3 Trends In Outsourcing To Follow In 2023 – an article by Forbes (6 min read)
  • Navigating The New Normal: Operational Insights for 2024 – a podcast episode by McKinsey Talks Operations (22 mins)

Let’s dive in!


Lynda Gratton on Increasing Productivity in Hybrid Work Environments → Watch Here


The shift to hybrid work environments has highlighted the need to maintain productivity amidst this new flexibility. In an insightful webinar by MIT SMR from November 2020, London Business School’s Professor of Management Practice, Lynda Gratton, explores the nuances of navigating time and place of work while keeping the productivity needle moving north.

Gratton introduces the four pillars of productivity — energy, focus, coordination, and collaboration, elaborating on how these elements interact within a hybrid work setting. She provides pragmatic advice on how to make the office a hub for collaboration, turn the home office into a source of energy, utilize flexible time to enhance focus, and be intentional about promoting productivity.

New Operational Management Systems for a Digital World → Read Here


The rapid digitization, accelerated by the pandemic, has ushered in a need for new operational management systems. This McKinsey article stresses organizations need to revamp traditional management systems to sync with the digital rhythm.

The piece accentuates the adoption of cutting-edge technologies like AI and automation, not merely as operational enhancers but as catalysts for improved customer service and productivity. It calls upon organizations to remodel their management systems, reflecting the digital milieu while promoting a culture of continuous innovation. The narrative underscores the essence of fostering collaboration among employees, irrespective of geographical barriers, as a gateway to operational excellence.

3 Trends In Outsourcing To Follow In 2023 → Read Here


Outsourcing has become a strategic tool for businesses to attain operational efficiency and financial prudence. This article by Forbes delineates three pivotal outsourcing trends set to leave an indelible mark.

The piece discusses how outsourced financial leadership is becoming a lifeline for startups, helping them navigate the financial maze during their nascent stages. It also introduces the concept of fractional Chief Marketing Officers (CMOs), who offer a middle ground for companies needing more money to afford a full-time CMO. Lastly, it delves into the burgeoning Business Process Outsourcing (BPO) market, expected to grow to $525.2 billion by 2030, showcasing the gravitation toward outsourcing as a viable model for operational efficiency.

Navigating The New Normal: Operational Insights for 2024 → Listen Here


In a fascinating episode of McKinsey Talks Operations, host Daphne Luchtenberg engages with senior partners at McKinsey & Company, Daniel Swan and Axel Karlsson, unraveling the tapestry of challenges and opportunities that lie ahead. They delve into how the global landscape continuously evolves, forcing organizations to adapt to unforeseen difficulties ranging from inflation to sustainability concerns. The discussion gravitates toward why operations and supply chain management are now at the forefront of boardroom discussions.

The dialogue traverses the realms of productivity, tech enablement, and sustainability, underlining them as the linchpins for operational success in 2024. The episode resonates with a call to action for organizations to align their operational strategies with emerging global realities, thereby forging a pathway toward enhanced productivity and sustainable growth.


The digital operations landscape is akin to a goldmine of opportunities for businesses willing to adapt and evolve. As the curtain rises in 2024, the synergy between digital operations and enhanced work productivity will likely be a game-changer. To delve deeper into how digital operations can propel your business into heightened productivity, book some time with our sales team to discuss our risk-free 30-day trial.