November 30, 2023

The Essential Guide to Navigating Content Moderation in 2023

Author: Georgia-lorene MacEbong

Curated Trust and Safety Resources from Industry Leaders

The proliferation of social media has connected people globally and introduced new challenges in managing online interactions. As platforms have evolved into integral arenas for consumer engagement and brand-building, effective content moderation has become imperative.

This curated guide explores essential considerations, strategies, and best practices for content moderation in today’s digital landscape. It compiles critical insights from industry experts on upholding standards for safety, civility, and truth in online communities.

What’s Inside:

  • Guide to Social: Best Practices and Strategies – an article by (10min read)
  • The Importance of Content Moderation in 2023 – an article by (3min read)
  • Social media moderation: A detailed guide – an article by Sprinklr (11min read)
  • Content Moderation: The Quest for Truth and Trust – an article by PWC (10min read)
  • Content Moderation in 2023: Tips, Tools, and FAQs – an article by Hootsuite (10mins read)

Let’s dive in!

Guide to Social: Best Practices and Strategies → Read Here


This article by ContentStudio identifies the methodology of social media moderation today. It highlights the importance of balancing freedom of speech and maintaining a respectful and non-hostile environment on digital platforms.

The article is an introductory guide to social media moderation and provides a basic understanding of moderation strategies. It’s an excellent read for professionals exploring the fundamentals of social media moderation, as it stresses the significance of maintaining a positive online community.

The Importance of Content Moderation in 2023 → Read Here


To further explain the impact of content moderation in the digital space, we’ve included this article from that discusses the challenges faced in regulating false or harmful messages. The report notes that although social media platforms have content moderation policies, these policies could be better. It states that while algorithms are utilized, harmful posts sometimes go unnoticed.

The piece further highlights the impact this has on advertising by stating that inadequate content moderation creates an advertising problem where brand ads are sometimes placed alongside inappropriate content, citing YouTube as an example. It stresses the need for brands to develop their moderation guidelines rather than relying solely on social media platforms, and it provides tips to achieve this successfully.

This is another valuable guide for professionals learning the ropes of content moderation, as it provides best practices to enhance the online environment and protect brand reputation.

Social Media Moderation: A Detailed Guide → Read Here


Here’s yet another detailed guide on social media moderation from the desk of the software experts at Sprinklr. They’ve outlined a structured approach for brands to effectively manage user-generated content on their platforms, stressing that a dedicated moderation team is essential to meet the unique demands of social media. They suggest contextual assessment, technical proficiency, and alignment with brand values as critical attributes to consider when building a team. They also emphasize establishing clear guidelines and policies covering communication codes, prohibited content, privacy, cultural sensitivity, and legal compliance as crucial for effective moderation.

The article highlights examples of how JCPenney and McDonald’s adeptly handled social media crises and turned negative trends into positive engagements, emphasizing the importance of a well-structured moderation strategy. This article is a must-read for seasoned professionals looking to build creative content moderation strategies.

Content Moderation: The Quest for Truth and Trust → Read Here


This insightful piece from business consultants at PwC delves into the challenges and essential considerations in content moderation. The article begins by underlining the blurred lines between truth and fiction in the digital realm, attributing this to the vast audiences social platforms cater to. The ease with which opinions can be shared and distributed has made distinguishing between factual and false information more challenging.

As a result, content platforms face the daunting task of making judicious decisions on the veracity of information. This article provides a thorough insight into the steps required to regulate these content platforms, touching on the challenges faced by digital media,  the importance of governance, and the potential role of AI in addressing these challenges. This PwC article is another must-read for business leaders interested in gaining varying perspectives for building content moderation strategies in the coming year.

Content Moderation in 2023: Tips, Tools, and FAQs → Read Here


According to this Hootsuite article, customer service and brand image are the two main reasons content moderation is crucial in today’s digital landscape while speaking on best practices and tools. The article sheds light on how proper management of incoming content can build social trust, stressing that ignoring negative comments, especially offensive ones, can harm the brand image and potentially impact sales.

This article provides a good understanding of what content moderation entails, its significance in maintaining a brand’s image and ensuring customer satisfaction in the digital space, which aligns with the broader scope of content moderation in maintaining a respectful and non-hostile environment on online platforms as emphasized in the ContentStudio article.


For companies needing scalable and professional moderation capabilities, outsourcing to an experienced provider is an effective solution. With an outsourcing partner managing moderation, you can focus resources on core business goals.

Are you considering outsourcing content moderation for your business? Use our simple ROI calculator to estimate potential cost savings, or contact us today to discuss your moderation needs.